Digital Marketing

Overview

Nowadays businesses are becoming technology-driven companies. They are eager to use technology to catch up with the latest trends in the society that senses peoples’ lifestyles. Digital Marketing is one of the most required jobs worldwide. It includes the modern technology required to run business via online platforms like social media, websites, and mobile applications. A Student will learn a technology-driven business marketing science associated with the latest strategies, tactics, and best practices to understand customer needs, wants, and demands on the digital world to better respond to them with the preferred valued products and services.
This program is rich with fashionable new business courses related to business analytics, SEO optimization, dashboard analytics, and other digital science ones to help graduates stand up-to-date with the market needed qualifications to grab digital job opportunities faster than others.

University Requirements (10 credits)
Code Course Name Prerequisite/ Corequisite credits
ENGL 201 English Communication Skills I Test 3 credits
ENGL 202 English Communication Skills II ENGL 201 3 credits
ARAB 201 Arabic Communication Skills Test 3 credits
GENR201  Religion and Public Life 1credit
Core Courses (48 credits)
Code Course Name Prerequisite/ Corequisite credits
ACCT 210  Accounting I Co. ENGL 030 3 credits
BUSS 210 Business Communication I Co. ENGL 201 3 credits
BUSS 310 Business Communication II BUSS 210 3 credits
BUSS 321 Business Law and Ethics MGNT 210 3 credits
BUSS 400 Business Analytics MATH 205 3 credits
MIST215 Microsoft Office Applications CSCI010 3 credits
Choose one of the followings:
ECON 210
ECON 211
Principles of Microeconomics
Principles of Microeconomics
Co. (ENGL 201+CSCI010)
Co. (ARAB 201+CSCI010)
3 credits
3 credits
Choose one of the followings:
ECON 220
ECON 221
Principles of Macroeconomics
Principles of Macroeconomics
Co. (ENGL 201+CSCI010)
Co. (ARAB 201+CSCI010)
3 credits
3 credits
FINC 210 Business Finance ACCT 210 3 credits
HRMN 210 Intro to Human Resources Management Co. ENGL 201 3 credits
MATH 205 Math for Business  ENGL 010+Test 3 credits
MATH 206 Statistics I ENGL 020+Test 3 credits
MGNT 210 Principles of Management Co. ENGL 201 3 credits
MGNT 480 Entrepreneurship Senior standing 3 credits
MIST 210 Management Information Systems CSCI 010, Co. ENGL 201 3 credits
MKTG 210 Introduction to Marketing Co. ENGL 201 3 credits
Major/Concentration Requirements (28 credits)
Code Course Name Prerequisite/ Corequisite credits
MKTG 215 Social Media for Business MKTG 210 3 credits
MKTG 230 Introduction to Public Relations Co ENGL 201 3 credits
MKTG 310 Integrated Marketing Communications MKTG 210 3 credits
MKTG 320 Digital Marketing MKTG 210 3 credits
MKTG 330 Sales and online sales Management (change the course name) MKTG 210 3 credits
MKTG 340 Consumer Behavior MKTG 210 3 credits
MKTG 350 Advertising and Digital Media (change the course name) MKTG 210 3 credits
MKTG 400 Digital Analytics MKTG215+MKTG320  
CODM 412 Web Design   3 credits
BUSS 490 Internship (1 cr) 60 credits 1 credit

Scholarship Programs

At USAL, we provide accessible funding and resources that help alleviate the cost of education, ensuring that all individuals have the opportunity to pursue their academic and career aspirations.

FORM

Are you ready to take the next step toward your future career?